SABC+ The Champion's Call

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The Champion's Call

Sport 2025 PG

We trace the 14-year history of the Carling Cup and how Carling Black Label redefined the fan experience in South African football. The show reveals the real-life story of how the brand's campaigns, particularly the "Be the Coach" initiative, empowered the football fans to directly influence the game.

Episode 02

We trace the 14-year history of the Carling Cup and how Carling Black Label redefined the fan experience in South African football. The show reveals the real-life story of how the brand's campaigns, particularly the "Be the Coach" initiative, empowered the football fans to directly influence the game.

Episode 01

We trace the 14-year history of the Carling Cup and how Carling Black Label redefined the fan experience in South African football. The show reveals the real-life story of how the brand's campaigns, particularly the "Be the Coach" initiative, empowered the football fans to directly influence the game.